Description
Overseeing agency split between creative advertising and commercial industrial property marketing. Working with Creatives on concept and strategic design development. Branding, Press advertising, Signage, Print and Web.

Clients: Ambuja Cement, Ruf & Tuf Jeans, Premsons Bazaar, Royale Hotel, Akai Tv, TVS Scooters

Freelance Art director / Designer / Illustrator – Brief Advertising Magazine

As Sr. Motion Design Director / Promo Producer, I have established and producing branding, design and advertising promotion for broadcast, print, online and mobile, one of India’s leading youth media brands (Channel V Star TV).

I have in-depth knowledge of launching broadcast channels and new media ventures from a creative, promotion and packaging/design perspective.

I have worked on the promotion of major events for Channel V and have worked with major a-list talent.

I have been judge on industry events Promax BDA 2007 / 2008 / 2009 Awards.

Responsible for establishing effective team practice and environment to help foster and totally maximise in-house talent as well as outsourcing, briefing and directing highly rated creative individuals.

Ensured the creative department fully supported the Channel V sales team with client related output, meeting the client’s business objectives, while safeguarding and strengthening Channel V brand standards.

Was involved at all stages of client relations process from Pitching /securing new business through production to final delivery.

Output included: advertising, co-branded promotion, program packaging, sponsorship websites, mobile content and games – print and merchandise.

Creatively lead in-house team of designers, producers and production management.

Ensure constant communication between global Channel V and the sharing of materials and ideas.

Ensure all media outlets were effectively used where appropriate from print to on air.

Ensuring in-house technology was up to date to fully support creative team.

Producing and Directing promos, sponsorship billboards / bumpers and programme packaging.